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Institutional Investment in Crypto Diminishes Memecoin Popularity

Institutional investment in cryptocurrency is leading to a decline in memecoin popularity, with market caps for DOGE and SHIB hitting a three-year low.

Mercation Admin
July 24, 2026 1 min read
Institutional Investment in Crypto Diminishes Memecoin Popularity

The cryptocurrency landscape is undergoing significant changes as institutional investment continues to grow, resulting in a notable decline in the popularity of memecoins.

The combined market capitalization of the leading memecoins, Dogecoin (DOGE) and Shiba Inu (SHIB), has fallen to $13.27 billion, the lowest level in three years. This represents a 2% decrease just this month, in stark contrast to Bitcoin's recent 10% price increase, now valued at approximately $65,031.

When examining the market dynamics, DOGE and SHIB together now account for just 1.02% of Bitcoin's market cap of $1.30 trillion, marking a record low. This is a significant shift from 2021, when these memecoins represented about 7% of Bitcoin's market capitalization. This change indicates that for every dollar invested in Bitcoin, only a little over one cent is now directed toward these speculative tokens.

The rise in Bitcoin's value since 2021 suggests that the decline of memecoins is not only in terms of dollar value but also in their relevance compared to Bitcoin, which remains the dominant asset in the crypto market.

This transformation in the crypto sector is attributed to the increasing institutional interest, particularly after the introduction of spot Bitcoin exchange-traded funds (ETFs) in the U.S. in 2024. These developments have attracted a new wave of investors who are more interested in Bitcoin as a stable asset rather than in speculative memecoins. Additionally, there is a shift in capital towards other emerging sectors linked to traditional finance, such as real-world assets.

The trend indicates that the easy profit era associated with memecoins may be coming to an end, especially in light of rising global interest rates. In terms of short-term market sentiment, traders appear optimistic, with expectations that Bitcoin prices could reach at least $72,000 soon.