In the first week following the launch of direct trading for U.S. stocks on Binance, assets under management reached $400 million. Over 80% of the trading volume came from users in emerging markets, according to representatives from ForkLog.

The service launched in early June. Unlike tokenized copies, it offers users direct ownership of securities. A regulated clearing broker, Alpaca Securities, manages the custody of more than 7,000 U.S. stocks and ETFs.

Transactions are conducted in stablecoins, including USDT and USDC. The minimum trade amount is $5, and trading is available 24/5.

According to data from the exchange, about one in ten visitors to the product page registered, and 64% of those registered made at least one trade.

“The low entry threshold reduces barriers that have long limited access to U.S. stocks. The traditional route involves bank transfers, currency conversion, and deposits ranging from $500 to $10,000. For an investment of $1,000, associated costs can reach up to $130 in both directions. Analysts estimate that Binance reduces these costs by at least tenfold,” Binance representatives noted.

Demand from Emerging Markets

The $5 minimum threshold influenced the transaction structure: nearly 40% of trades during the week were under $100. About 25% of the service's clients were under 25 years old. Approximately 70% held stocks rather than actively trading. During the week, traders opened positions in over 1,100 instruments, with 124 exceeding $100,000 in volume.

Sector distribution as of June 5, 2026. Source: Binance Research.

Demand shifted towards technology. The IT sector accounted for 57% of trades, while semiconductors and equipment attracted about 44% of the inflow. The top traded stocks were NVDA, GOOGL, and MRVL.

Betting on a Super App

The launch fits into Binance's strategy to create a financial super app, where cryptocurrencies, stocks, and payments are accessible in one interface. Exchange analysts estimate there are about 700 million brokerage accounts worldwide (or 11% of the adult population). A comparable number of people own cryptocurrencies, and Binance's user base exceeds 320 million.

Global stock market user base and global cryptocurrency user base as of June 3, 2026. Source: Binance Research.

Stablecoins serve as a transactional layer between asset classes. In the first week, stock trading volume reached about 2% of the volume of perpetual contracts on traditional assets. According to Binance Research's forecast, by 2031, crypto exchanges could bring up to 300 million new users and around $2 trillion in capital to global stock markets.

Projected increase in the number of investors and capital volume in the stock market through crypto exchanges by 2031. Source: Binance Research.

Previously, analysts from DL Research noted that Binance has become a key platform for around-the-clock trading of gold and silver.