The cryptocurrency exchange Toobit has announced a partnership with LALIGA, the Spanish professional football league. According to a press release, the exchange is now the official partner of the league in the MENA region.
The collaboration's slogan is "Play on a bigger stage." Both parties state that the partnership merges professional football with the crypto economy for audiences in the Middle East and North Africa.
"The MENA region is a hub for football culture and the spread of digital assets. This collaboration allows us to build a deeper dialogue with fans and traders," said Toobit's Communications Director Mike Williams.
As part of the partnership, the exchange has launched the Super Match Carnival and Elite Championship promotions, with a total prize pool of around $2 million. Participants can earn up to 150% cashback, deposit bonuses of up to 2500 USDT, as well as signed jerseys and match tickets.
"We are excited to welcome Toobit to the LALIGA family. The MENA region is home to some of our most dedicated fans. Partnering with the exchange allows us to explore new digital horizons," noted LALIGA's Business CEO Jorge de la Vega.
Toobit and LALIGA plan to launch localized educational initiatives, ensure safe access to the crypto market, and conduct matchday activities with rewards for participation.
Previously, ForkLog published a review of Toobit, highlighting its optional verification and leverage of up to 200x.