OpenAI is contemplating a significant reduction in token prices—the primary unit of charge for using its AI models—according to sources cited by The Wall Street Journal. This move aims to enhance competition with Anthropic.
As reported, no decision has been made yet. A potential price cut could intensify the competition for corporate clients and impact the margins of both companies, as OpenAI and Anthropic face high computational costs.
Competition has intensified following the rise in popularity of Claude Code. In response, OpenAI has prioritized its own programming tool, Codex.