Nine Entertainment, the parent company of The Sydney Morning Herald and The Age, is set to eliminate approximately 30 jobs as part of a strategic reorganization influenced by the significant effects of artificial intelligence on the media sector. This decision reflects management's response to the evolving landscape driven by AI technologies.
The company is shifting its focus towards enhancing digital content and plans to recruit data specialists to better adapt to these changes. Recent research from the Reuters Institute and the University of Sydney indicates that 10% of global consumers and 16% of individuals under 35 are currently utilizing AI chatbots for news consumption, including tools like Microsoft Copilot and Meta's offerings.
