Meta is developing personal AI agents that can operate on behalf of users around the clock. This was announced by CEO Mark Zuckerberg during a conference call discussing the company’s Q2 2026 results.
According to Zuckerberg, these systems will form the foundation of the next wave of products and revenue sources for Meta "in the coming months and years."
"Soon we will have agents that can work on your behalf 24/7 to help you achieve your goals and improve your life, health, relationships, finances, anything," said Zuckerberg.
He noted that early AI agents have found a strong foothold in programming, as developers are technically equipped and willing to invest time in configuring such tools.
However, Zuckerberg believes this is insufficient for the mass audience. Personal agents need to evolve into consumer products that function "out of the box" and are simple enough for billions of users to utilize.
He also stated that in the future, individuals will interact with multiple agents simultaneously, highlighting WhatsApp and other Meta messaging platforms as crucial interfaces for AI services.
During the call, Zuckerberg specifically discussed the Meta Business Agent. The tool became available worldwide through WhatsApp and Messenger in Q2. He mentioned that over 1 million companies are using business agents weekly, and Meta is currently introducing similar tools on Instagram.
In the long term, the company aims to monetize these services through subscriptions, usage-based payments, and models where businesses pay for results. The CEO compared this potential framework to Meta's advertising auction.
AI Spending Pressures Finances
Zuckerberg's comments on AI agents came amidst rising expenses for Meta's AI infrastructure. In its Q2 report, the company reported that capital expenditures, including finance lease payments, reached $31.08 billion.
Meta also revised its lower limit for capital expenditure forecasts for 2026, now projecting a range of $130–145 billion, up from the previous $125–145 billion.
The free cash flow for the quarter fell to $784 million, compared to $8.55 billion a year earlier. Following the earnings report, Meta's shares dropped nearly 10% in after-hours trading.
Source: Yahoo Finance.Company Advocates for Personal Superintelligence Idea
Zuckerberg also published an op-ed in The Wall Street Journal, arguing against the concentration of future superintelligence within a small number of companies or institutions.
In the industry, superintelligence refers to a hypothetical AI system that surpasses human capabilities across a wide array of tasks. Meta uses the term "personal superintelligence" to describe AI that should operate in the interests of individual users.
"Healthy societies recognize that security requires checks and balances. If only a few institutions possess superintelligence, they will inevitably exert controlling influence over the economy, science, and politics. Even with the best intentions, this concentration will limit people's ability to choose their future," noted Zuckerberg.
He believes that with the advent of superintelligence, more jobs will emerge, and it will be easier to start businesses without needing substantial capital.
"The development of superintelligence will be the most profound technological advancement we witness in our lifetime," he concluded.
In April, Meta introduced Muse Spark, the first model from its new Meta Superintelligence Labs line. The company claimed that this model is intended to contribute to the movement towards personal superintelligence.
In July, Zuckerberg opposed the ban on Chinese AI models in the U.S., arguing that such restrictions would not help American companies maintain their advantage.
Previously, Meta, Nvidia, Microsoft, AMD, and other firms urged authorities not to limit the development and distribution of AI models with open weights.