Fred Thiel, the CEO of MARA Holdings, has emphasized that data centers designed for artificial intelligence generate higher revenue per unit of electricity than Bitcoin mining operations. The company currently manages over 4 gigawatts of energy capacity.

Thiel also pointed out that holding Bitcoin is not central to MARA's business strategy but serves as a tool for managing assets. The firm has liquidated around 20,000 BTC to buy back its bonds at a lower price, effectively decreasing its debt levels.