YouTube is set to introduce new AI-based tools for creators and intensify its fight against low-quality content. This was announced by CEO Neal Mohan in a statement.
Users will be able to create Shorts videos using digital avatars, generate games from text descriptions, and experiment with music compositions.
“Throughout this evolution, AI will remain a tool for self-expression, not a replacement for creators,” emphasized the platform's CEO.
Integrating AI into the Shorts section has become a key priority for the YouTube team.
In September, YouTube launched a special version of the video generator Veo 3, added a new remix tool, and introduced Edit with AI. Previously, the platform also revealed the ability to transform images into six-second videos.
User Protection
YouTube will implement labeling for content created using its internal AI tools. Creators will be required to disclose their use of neural networks.
At the same time, YouTube is updating its Content ID system. New algorithms will allow artists and rights holders to track and control the use of their likeness and voice in generated videos.
“As a systemic measure, we support key legislative initiatives such as the NO FAKES Act, to protect creative integrity in the digital age,” added Mohan.
Combating Low-Quality Content
A priority strategy will be to combat AI-generated slop—digital content of low quality produced at scale by artificial intelligence.
“As an open platform, we allow a range of free expression, but we also strive to ensure that YouTube remains a place where people enjoy spending time,” noted the platform's head.
In this regard, YouTube is developing “verified systems that successfully combat spam and clickbait,” as well as reducing the spread of duplicate videos.
According to Mohan, AI should serve as a bridge, “connecting curiosity with deep understanding.”
The platform is already actively using technology to enhance video content accessibility. In December, over 6 million users watched videos with automatic dubbing for at least 10 minutes daily.
Additionally, in December, the video hosting service enabled content creators to receive payments in the stablecoin PYUSD.