X has enacted new penalties for users posting AI-generated war videos without labels, aiming to ensure content authenticity.
The social media platform X has announced it will impose temporary monetization suspensions on users who share AI-generated videos of conflicts without appropriate labeling. This decision was communicated by Nikita Bier, the product director for the platform's algorithmic feed.
We are updating our Creator Revenue Sharing policies to enhance the authenticity of content shared on our platform and to prevent manipulation. Authentic information is essential during wartime, especially with the capabilities of today's AI technologies.
— Nikita Bier (@nikitabier) March 3, 2026
Users found in violation of this policy will lose access to the revenue-sharing program for 90 days. A subsequent infraction could lead to a permanent ban from monetization, although the platform will not remove the offending posts or accounts.
Bier highlighted the importance of reliable information during conflicts, noting that modern AI tools can easily mislead viewers. To combat this, the platform will employ two methods to identify misleading content:
- Utilizing the crowdsourced fact-checking initiative, Community Notes;
- Implementing algorithms to detect AI-generated material based on metadata.
This policy update comes in response to an increase in AI-generated content related to recent global conflicts. Previously, misinformation on the platform has included instances where users misrepresented video game footage as real combat scenes. The rise of AI generators has exacerbated the ease with which false information can be created and spread.
Now they’re escalating, rolling out their more advanced ballistic missiles and drones.
— Richard (@ricwe123) March 3, 2026
While X's monetization system incentivizes creators to generate engaging content, it has also led to a proliferation of viral deepfakes, often prioritized over factual accuracy for quick gains. The new penalties place the onus on the user community to identify false content, focusing on financial consequences rather than outright removal of misinformation.
In related news, it was recently disclosed that the U.S. military employed Anthropic's Claude in operations targeting Venezuelan President Nicolás Maduro.
