The WLD token saw a significant price increase after news of OpenAI's plans for a new social network aimed at reducing bot activity emerged.
The price of the WLD token surged by over 40% after reports emerged that OpenAI is developing a new social network integrated with its World project, aimed at combating bot activity.
According to sources, the initiative, which is still in its early phases, is intended to launch a competitor to existing platforms like X, previously known as Twitter, by April 2025. A small development team, consisting of fewer than 10 members, is working on this project.
One of the key features of the new social network will be biometric verification, potentially utilizing technologies like Apple Face ID or Orb devices. This approach aims to link user accounts to real individuals, in contrast to traditional verification methods employed by platforms such as Facebook and LinkedIn, which primarily rely on phone numbers or emails.
The World project, co-founded by OpenAI CEO Sam Altman, has gained attention for its iris scanning technology, which allows users to receive a unique ID and WLD tokens as incentives for completing the verification process.
However, the use of biometric data has raised concerns among privacy advocates about the risks associated with personal information being misused.
The Ongoing Bot Challenge
Social media platforms have long struggled with bots that imitate human behavior, manipulating public opinion and markets. This issue has been particularly pronounced on X, where Elon Musk has undertaken efforts to remove millions of bot accounts.
Altman, who has been a user of X since 2008, has expressed his frustration with the prevalence of bots, alluding to the "dead internet theory," which posits that non-human activity has dominated online interactions since 2016. He stated, "I never took it seriously, but now it seems that many accounts are indeed managed by LLMs."
Integration with AI Technologies
While specific details regarding how the new social network will utilize OpenAI's existing products remain under wraps, it is anticipated that users will have the ability to leverage artificial intelligence for content creation, including videos and images.
OpenAI's entry into the social networking space comes with significant competition from established platforms like Threads, Bluesky, Instagram, and TikTok. The launch date for the new network has not yet been disclosed, but OpenAI has a history of rapidly gaining user bases, as evidenced by ChatGPT's swift rise to 100 million users in just two months.
In a related note, recent research indicated that popular AI models demonstrated performance degradation when exposed to a sample of viral posts from X over a month in October 2025.
