OpenAI is planning to integrate a new social network with Sam Altman's World project to combat bots, according to Forbes sources.

In response to this news, the price of the WLD token surged over 40% before correcting.

Hourly chart of WLD/USDT on Binance. Source: TradingView.

In April 2025, it was revealed that the company plans to launch a competitor to X. The project is still in its early stages.

A small team of fewer than 10 people is developing the app. It is expected to incorporate biometric verification through Apple Face ID or Orb devices.

The World project is known for its iris scanning technology using a special device called Orb. Users receive a unique ID and WLD tokens as a reward for completing the procedure.

The project is being developed by Tools For Humanity, co-founded by OpenAI CEO Sam Altman.

Biometric verification will ensure that all accounts on the new social network are linked to real individuals. Competitors like Facebook and LinkedIn rely on phone or email verification, overlooking biometrics as a more reliable method of identity confirmation.

However, privacy advocates are concerned about the potential risks of such an approach, as personal information could fall into the wrong hands.

The Bot Problem

Social networks have been battling algorithms that mimic human behavior to manipulate markets or public opinion for years. This issue has become particularly acute on Twitter, which Elon Musk purchased and renamed X.

The entrepreneur declared war on bots—by 2025, the platform had removed around 1.7 million accounts in a cleanup effort. Yet, the problem persists.

Altman has been using X since 2008. He has openly expressed his dissatisfaction with bots on the platform, referencing the "dead internet theory," which suggests that since 2016, the web has been flooded with non-human activity.

"I never took it seriously, but now it seems that many accounts are indeed managed by LLMs," he wrote.

AI Applications

Details about how the social network will integrate with existing OpenAI products are not yet available. Forbes reported that users will likely be able to use artificial intelligence to create content such as videos or images.

Instagram, with 3 billion active users per month, already offers AI-generated image capabilities.

The launch timeline for OpenAI's social network is still unknown. The company has a track record of creating viral products: ChatGPT gained 100 million users in just two months, and the Sora app was downloaded over 1 million times within five days.

However, OpenAI will face tough competition from Threads, Bluesky, Instagram, and TikTok.

It’s worth noting that in October 2025, researchers "fed" four popular AI models a sample of viral posts from X over one month and noted their degradation.