Back to News
Crypto

Uphold Reduces Workforce by 17% Amid Shift to Enterprise Focus

Uphold is cutting 17% of its workforce to shift focus towards enterprise services amid declining retail trading activity in the crypto market.

Mercation Admin
July 27, 2026 1 min read
Uphold Reduces Workforce by 17% Amid Shift to Enterprise Focus

Uphold, a digital asset trading platform based in New York City, has announced a 17% layoff of its workforce to realign its business strategy towards its expanding enterprise segment. A total of 85 positions, including permanent employees and contractors, will be eliminated as the company responds to a marked decrease in retail crypto trading.

Company’s Strategy Shift to Enterprise Focus

The decision to downsize is aimed at reallocating resources towards serving banks, fintech firms, and broker-dealers, where there is still a robust demand for services. CEO Simon McLoughlin remains optimistic about the future of digital assets, emphasizing the company's shift after a period of rapid expansion that nearly doubled its workforce.

Despite a downturn in the cryptocurrency market, which saw the total market capitalization drop to about $2.1 trillion by the end of the second quarter, Uphold is committed to its enterprise growth. McLoughlin stated, "We’re recalibrating after several years of extraordinary growth... we’ve never been more confident in the prospects for digital assets and blockchain technology."

Recent market trends have shown a decline in trading volumes and retail participation due to external factors like rising interest rates and geopolitical risks. For instance, U.S. spot bitcoin ETFs saw $6.9 billion in net outflows during May and June, although July showed a slight recovery.

Uphold reassured stakeholders that it will maintain its U.K. operations and other international offices. The company is also planning to upgrade its consumer application into a comprehensive financial tool by 2026, incorporating features such as U.S. stock trading and tokenized securities to meet evolving market needs.

The pivot towards enterprise services is seen as essential in light of the current market challenges. Uphold aims to leverage its enterprise platform's growth to enhance digital asset offerings for financial institutions, with more announcements expected in the near future.