Twitch has introduced a new feature that enables users to prevent their channel content from being utilized for training Amazon's generative AI models. By default, this setting is enabled for all users, with the platform only announcing the option to opt out.
We've added a setting that lets you opt out of having your channel content used to train generative AI content models across Amazon.
Click here to learn more:https://t.co/C3G0Jt6m0D
— Twitch Support (@TwitchSupport) August 12, 2026
The content that can be included in the training dataset encompasses streams, their recordings, clips, chats, as well as images and text from the channel page. According to the service's help section, opting out will only affect future training cycles for Amazon's models that are designed to generate text, audio, images, and video.
Twitch did not clarify whether training had commenced prior to the introduction of this opt-out feature or how much content Amazon had already collected. In response to a viewer's direct question about this, product director Mike Minton stated that he was unaware of what data Amazon had used for training their models.
The announcement prompted a strong reaction from the audience. Minton and community engagement head Mary Kish held a live session on Twitch's official channel, attracting around 3,000 viewers.
— TQ 🌿 (@witchytq.bsky.social) August 12, 2026 at 10:25 PM
"Why isn't it an opt-in option? The entire chat is discussing this right now. I understand. There is a fair answer… If it were an opt-in option, no one would opt in," Minton remarked.
Kish indicated that the introduction of the opt-out feature was a response to community sentiment against training generative models on their content.
In the initial hours following the announcement, the suggestion to make the setting voluntary garnered nearly 14,000 votes on Twitch's feedback platform, according to data from Engadget.
It is worth noting that in July, a U.S. court approved a $1.5 billion payout to Anthropic as part of a class-action lawsuit by authors over the use of their books for training the chatbot Claude.