Approximately 989,000 investors who purchased the TRUMP memecoin found themselves at a loss by the end of June. Total losses amounted to $3.81 billion, according to a report by The New York Times, citing analytics firm Nansen.
The study revealed that about two-thirds of all buyers of the token either realized losses or continue to hold the asset with unrealized losses. By the end of June, the token was trading at $1.76, roughly 97% lower than its all-time high of $75.35.
Meanwhile, around 500,000 wallets recorded a combined profit of nearly $4 billion. Nansen noted that these gains were concentrated among a small group of early buyers and algorithmic traders, while the majority of retail investors entered the market only after the price surged.
According to NYT, former President Donald Trump profited from the project regardless of the token's price fluctuations. A previously released financial disclosure indicated that earnings from the memecoin totaled $636 million. Project organizers earned commissions from trading operations, allowing them to profit even amid the subsequent decline in the asset's value.
The newspaper also pointed out that after the token's launch in January 2025, Trump actively promoted it on the Truth Social platform, urging supporters to join the "TRUMP community." Later, the White House administration dismissed accusations that the president benefited at the expense of investors, stating that its actions aimed to position the U.S. as a global hub for the crypto industry.
In addition to the TRUMP memecoin, the Trump family is involved in the crypto project World Liberty Financial. According to NYT, most tracked holders of the WLFI token also incurred losses: of over 26,000 analyzed wallets, about 85% were in the red.
Lawyers interviewed by the publication do not rule out that after his presidential term, Trump may face class-action lawsuits from investors, despite the memecoin's website warning that the token is not intended as an investment vehicle.
"In his days as a developer, Trump boasted about playing on people's fantasies. Here, it seems he encouraged his supporters to invest, banking on wealth, even while profiting himself," said NYU law professor Stephen Gillers.
It is worth noting that U.S. Senate Banking Committee member Elizabeth Warren has called for a ban on income from the crypto industry for the president, vice president, administration officials, members of Congress, and their families to be included in the CLARITY Act.