The TRUMP token has plummeted 96% from its highest value, with 85% of secondary market wallets for WLFI showing losses, mirroring a larger downturn in the cryptocurrency market.
By Francisco Rodrigues, AI Boost|Edited by Aoyon Ashraf Jul 4, 2026, 3:30 p.m. 2 min readMake preferred on ShareShare this articleCopy linkX (Twitter)LinkedInFacebookEmailMake preferred on SummaryShow- President Trump has profited over $1.4 billion from his memecoin launch, while nearly two-thirds of investors have incurred total losses of $3.81 billion.
- Profits are highly concentrated among a few early investors who gained $4.04 billion, while later retail buyers are facing significant losses.
- The TRUMP token has fallen 96% from its peak, with 85% of secondary market wallets for WLFI experiencing losses, indicative of a wider market decline.
According to analytics firm Nansen, investors of the TRUMP memecoin are collectively down $3.81 billion, while U.S. President Trump has gained over $1.4 billion from his involvement in crypto.
Losses affect approximately 988,905 out of 1.48 million wallets that purchased Trump's memecoin since its launch in January 2025, representing around two-thirds of holders. Conversely, the 492,285 wallets that are in profit have accrued $4.04 billion, primarily from those who bought the token shortly after its launch when it was priced under $1, before it peaked at nearly $75 two days later, according to the data.
When considering all 1.48 million wallets, total gains and losses balance out to about $236 million. A small number of early investors captured the majority of the profits, while later buyers who entered at higher prices have faced losses.
The downturn in the TRUMP token's value coincides with a decline in the overall cryptocurrency market. Bitcoin has dropped roughly 50% from its record high of over $126,000 set in October, and the entire sector has experienced a slump during the first half of 2026.
Currently, the TRUMP token trades at around $1.79, which is down approximately 96% from its peak, with a market capitalization of $425 million compared to nearly $15 billion at its January 2025 high. Of the 722,000 wallets still holding the token, their positions are valued at a total of $465 million. Since its launch, about $71 billion has been transacted through the token.
Trump, who previously criticized cryptocurrencies, has since embraced the technology during his 2024 campaign, pledging to establish the U.S. as the leading crypto nation. He has maintained a strong connection to the crypto industry even as he and his administration have encouraged a federal approach to support it.
Recently, Trump stated that there is nothing inappropriate about the earnings he has made from his crypto enterprises. He claimed to CNBC that he acted legally and was unaware of the extent of his financial interests. Trump added that he delegated daily operations of his businesses to his two oldest sons before taking office without divesting.
Family involvement
The crypto firm World Liberty Financial, in which Trump and his family hold an ownership interest, has also seen its token incur losses under a different structure.
WLFI tokens were initially offered at $0.015 during the first round of its ICO and $0.05 to the public, remaining non-transferable until September 1, 2025. Secondary trading commenced at $0.29 and rose to $0.33.
Of the 26,663 wallets tracked by Nansen that purchased WLFI in secondary markets, approximately 22,715 are experiencing losses, about 85%, with total losses amounting to $83 million against profits of $23 million, according to Nansen's data.
Currently, WLFI trades at around $0.056 per token, having dropped more than 80% from its peak, with a market cap of $1.8 billion. The 241,651 wallets that participated in the ICO are not included in the loss figures.
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