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TD Cowen Reduces Strategy Price Target Amid Persistent Bitcoin Weakness

TD Cowen has reduced its price target for Strategy by 35% due to ongoing Bitcoin weaknesses, now forecasting a target of $260.

Mercation Admin
June 30, 2026 2 min read
TD Cowen Reduces Strategy Price Target Amid Persistent Bitcoin Weakness

TD Cowen Lowers Price Target for Strategy

TD Cowen has slashed its price target for Strategy (MSTR) by 35%, reflecting ongoing weaknesses in Bitcoin's performance. The new target is set at $260, down from $400, as analysts express concern over Bitcoin's inability to gain momentum, now predicting it will reach only $100,000 by year-end, a reduction from the previous $140,000 forecast.

Currently, Bitcoin trades at approximately $58,400, which marks a significant decline of over 20% in the last month and a staggering 53% drop from its all-time high of over $126,000 last October.

Market Response and Strategic Moves

In response to the announcement, shares of Strategy fell 8.6% to $84.75, reversing gains from the previous day. The stock has plummeted nearly 41% from $142.69 following the company’s first Bitcoin sale in almost a year.

Despite the timing of the price target adjustment coinciding with the launch of a new capital management strategy, analysts clarified that their revised expectations are independent of this announcement. They praised Strategy's Digital Credit Capital Framework, which is designed to enhance credit transparency and manage cash reserves effectively.

Strategy has reported an increase in cash reserves to $2.55 billion and aims to restore investor confidence amid concerns about the sustainability of dividends associated with its preferred stock. Recently, the dividend rate for this stock was raised for the eighth time to 12%, increasing the company's recurring expenses.

Future Outlook and Bitcoin Monetization

Analysts noted that linking the dividend adjustments to cash management and potential Bitcoin sales represents a positive step towards enhancing stability and investor confidence in the preferred stock. They also highlighted a new initiative allowing Strategy to sell $1.25 billion worth of Bitcoin to bolster cash reserves, further solidifying Bitcoin's role as a flexible capital source.

Recent trading data indicates decreasing confidence among investors, with predictions suggesting a 14% chance that Strategy will retain over 1 million Bitcoin by the end of the year, down from 17.5% the previous week. This comes after Strategy's stock price has seen a significant decline of over 79% in the past year, following a high of $680 last July when shares were trading above $450.