Overview
- Strive has purchased 1,375 BTC for approximately $109 million from August 31 to September 4, averaging $79,281 per Bitcoin, according to CEO Matt Cole, increasing its total holdings to 24,531 BTC.
- Cole noted that 70% of the capital raised last week originated from SATA, Strive's preferred stock, which now holds a notional value of $999 million.
- Chief Risk Officer Jeff Walton highlighted that Strive has experienced three consecutive weeks of over 5% growth in Bitcoin, with a total increase of 21.1% over the last three weeks.
Strive has added another 1,375 Bitcoin to its portfolio, investing $109 million and positioning its fundraising efforts just shy of a billion-dollar mark.
The Nasdaq-listed asset management firm acquired these coins between August 31 and September 4 at an average price of $79,281 per Bitcoin, as detailed by CEO Matt Cole in a post on X.
Myriad: How high will Bitcoin go in September? Click to make your prediction.This latest acquisition boosts Strive's total Bitcoin holdings to 24,531 BTC, valued at around $1.9 billion at today's rates.
Strive is part of a growing number of public companies that are raising funds specifically to buy and hold Bitcoin, betting on its price appreciation outpacing traditional business growth. This strategy was first popularized by Michael Saylor in 2020, and has since been adopted by Strive, Twenty One Capital, and various smaller firms with differing levels of aggressiveness.
Cole provided insights into the funding sources in the same post, revealing that 70% of last week's capital came from SATA, Strive's Variable Rate Series A Perpetual Preferred Stock, which offers a fixed dividend of 13% annually, rather than fluctuating with Bitcoin's price.
Strive acquired an additional 1,375 BTC for $109M at an average cost of $79,281 per bitcoin, bringing total holdings to ₿24,531.
70% of the capital raised last week came from $SATA, which now has $999M notional outstanding.
Time to break the billion-dollar wall.$ASST $SATA pic.twitter.com/qjjykekHTk
— Matt Cole (@ColeMacro) September 8, 2026
SATA now boasts a notional value of $999 million—just shy of reaching the billion-dollar threshold. Cole remarked, “Time to break the billion-dollar wall.”
This preferred stock strategy addresses a common challenge faced by companies that buy Bitcoin: how to continually raise capital without overly diluting existing shareholders or accruing debt with fixed repayment schedules. Rather than borrowing, Strive sells SATA shares close to their $100 face value and invests the proceeds into Bitcoin, while providing preferred shareholders with a consistent dividend.
However, this model does carry risks. Strategy's version, STRC, dropped significantly below its $100 value earlier this year as Bitcoin prices fell, leading the company to sell Bitcoin for the first time since 2022 to cover dividends. SATA has remained more stable during this period but has not yet faced a downturn as severe as that experienced by Strategy.
Chief Risk Officer Jeff Walton explained the recent growth in a follow-up post. Strive's holdings increased by 5.9% week-on-week, rising from 23,156 BTC to 24,531 BTC—marking the third consecutive week of gains exceeding 5%. In the past three weeks, total holdings have surged by 21.1%, from 20,245 BTC to 24,531 BTC.
Strive increased gross BTC holdings by 5.9% week over week (23,156 > 24,531). Third consecutive week of 5%+ WoW change in holdings.
In the last three weeks, we have increased our Bitcoin stack by 21.1% (20,245 > 24,531).
$999M of $SATA outstanding & scaling https://t.co/56ibWkX2K4
— Jeff Walton (@PunterJeff) September 8, 2026
This rapid accumulation has implications beyond Strive's financial statements. The firm aims to narrow the gap with Twenty One Capital, which holds around 43,500 BTC, making it the second-largest public Bitcoin treasury after Strategy. Currently, Strive's holdings trail by about 19,000 BTC, which translates to needing an acquisition rate of about 1,200 BTC per week over the next 16 weeks—an ambitious target based on recent performance.
As it stands, Strive ranks as the fifth-largest corporate Bitcoin treasury globally, surpassing well-known entities such as SpaceX, Coinbase, and Trump Media and Technology Group, according to Bitcoin Treasuries data.
Notably, Strive was not a Bitcoin-focused company just a year ago. It became public in September 2025 through a merger with Asset Entities, subsequently acquiring approximately 5,048 BTC through the purchase of Semler Scientific, a medical device company that had quietly amassed its own Bitcoin holdings.
BitcoinBTC · USD$78,500+1.6%24H7D1M1YYTDSep 1Sep 3Sep 5Sep 6Sep 8$81.8k$80.0k$78.3k$76.6k24h HighHigh$79,43224h LowLow$77,666VolVol$1.5BMarket projectionsOdds by MyriadToday$78,000 to $80,000$78k–$80k52% chanceThis weekAbove $78,000Above $78k56% chancePrice data by CoinGeckoCoinGeckoMore Bitcoin news and projections →
In the past week, Strive's cash position has also improved, increasing from $183.5 million to $202.6 million, even after the recent Bitcoin purchase. Cole has indicated that there are more than $700 million in outstanding warrants that could potentially unlock up to $1.4 billion for future Bitcoin acquisitions.