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Strategy Adds 1,031 BTC to Its Bitcoin Reserve at $74,326 Each

Strategy boosted its Bitcoin reserve by acquiring 1,031 BTC for $76.6 million, now holding 762,099 BTC in total.

Aisha Patel
March 23, 2026 1 min read
Strategy Adds 1,031 BTC to Its Bitcoin Reserve at $74,326 Each

In a recent move, Strategy has expanded its Bitcoin holdings by acquiring 1,031 BTC for around $76.6 million, raising its total reserve to 762,099 BTC. This recent purchase was made at an average cost of about $74,326 per BTC.

This acquisition comes amid fluctuating market conditions, as Bitcoin's price dipped below $69,000 over the weekend due to rising tensions in Iran. However, prices have since partially recovered, reaching approximately $71,140 following a statement from the U.S. President regarding airstrikes.

Over the past months, Strategy has demonstrated a strategy of buying Bitcoin before price declines, with prior purchases made in December, January, and February. The company had amassed 675,497 BTC by the end of 2025 at an average price of $74,997 per coin.

Currently, Strategy's total investment in Bitcoin stands at $57.69 billion, resulting in an average cost of $75,694 per coin. Despite this, the firm is facing an unrealized loss of about $3.4 billion on its holdings, with a market capitalization of approximately $46.4 billion, which is lower than the total value of its Bitcoin assets, estimated at nearly $10 billion.

Interestingly, the funds for this latest acquisition were sourced from the sale of 509,111 common shares of MSTR, yielding $76.5 million.