Burger Chain Reports Revenue Growth After Adopting Bitcoin Strategy

Steak ‘n Shake, the popular burger chain with locations in the U.S., Europe, and the Middle East, has reported a significant boost in sales following its decision to accept Bitcoin as a payment option.

Since we started accepting bitcoin payments nine months ago, our same-store sales have risen dramatically. Bitcoin payments contribute to our Strategic Bitcoin Reserve, which continues to grow.

— Steak 'n Shake (@SteaknShake) February 16, 2026

The chain initiated its Bitcoin payment system in May 2025, aiming to serve over 100 million customers. The results have been impressive, with same-store sales climbing 11% in Q2 and an even higher increase of 15% in Q3, surpassing the performance of major competitors like McDonald’s and Taco Bell.

All Bitcoin transactions are directed into Steak ‘n Shake's Strategic Bitcoin Reserve, which has reportedly seen its value surge by $10 million since the program's inception. The company currently holds 161.6 BTC, valued at approximately $10.9 million, after an additional $5 million investment into the reserve.

Bitcoin Bonuses for Staff

In addition to its payment strategy, Steak ‘n Shake announced plans to reward its hourly employees with Bitcoin bonuses, set to begin in March. Employees will receive $0.21 in Bitcoin for every hour worked, with a two-year vesting period before they can access the funds.

Starting March 1, we will provide all hourly employees at our company-operated restaurants with a Bitcoin bonus of $0.21 for every hour worked. Thanks to @Fold_app for their support in this initiative.

— Steak 'n Shake (@SteaknShake) January 20, 2026

This bonus structure means a full-time employee could earn approximately $8.40 a week in Bitcoin, translating to around $437 annually, based on a standard work schedule.