Spotify plans to launch an AI Persona label for musicians created by artificial intelligence, starting in mid-September. This label will be visible on the profiles, search results, and playlists associated with these AI artists.
Notably, tracks from AI-generated artists will be excluded from Spotify's algorithmic and editorial recommendations, meaning they won't appear in listener playlists unless users actively follow the artist.
This initiative is aimed at enhancing the public perception of these artists while also addressing concerns about low-quality content, thereby ensuring that genuine creators receive greater support.
