Samsung has launched the Galaxy S26 smartphone series, showcasing advanced AI features and unique privacy technology.
Samsung has officially launched its Galaxy S26 smartphone series, highlighting its innovative artificial intelligence capabilities.
During the unveiling, CEO Tae Moon Roh stated, “Imagine a phone that anticipates your needs before you even realize them,” emphasizing the device's ability to learn user habits and act autonomously.
The Galaxy S26's AI functionalities are driven by Google's Gemini technology, which enables the device to manage applications in a virtual background while users focus on other tasks. For example, during a demonstration, Gemini was shown to analyze a family chat about ordering pizza, automatically compiling a cart through DoorDash based on participants' preferences.
This feature will initially be compatible with several services, including GrubHub, Uber, Kroger, and Walmart.
Additional AI Innovations
Samsung also introduced a second AI system called Perplexity, designed as a “response engine.” Users can activate it via voice commands or a dedicated button. This tool can analyze multiple open tabs and provide answers without the need to switch between applications.
With 80% of users reportedly engaging with at least two AI agents daily, Samsung has enhanced its Bixby assistant for better natural language comprehension. For instance, if a user mentions eye strain from screen time, Bixby will adjust the brightness automatically.
Additional tools unveiled include:
- Now Brief — a personalized summary of daily activities and notifications;
- Call Screening — identifies calls from unknown numbers and provides brief descriptions;
- Nudge — prompts relevant calendar events during conversations;
- Photo Assist — enhances photos by adding missing elements.
The Galaxy S26's front camera features an AI processor for superior image quality, while its night video capabilities have improved with noise reduction. The S26 Ultra can record 8K video using the new APV codec.
Privacy-Focused Display Technology
A significant highlight of the launch was a new screen privacy technology. The Galaxy S26's display incorporates a “black matrix” layer that restricts light dispersion, ensuring that only the phone's owner can view the screen clearly from a direct angle. The feature can be toggled on for specific applications.
The Galaxy S26 Ultra, priced at $1299, is the only smartphone equipped with this privacy feature, with pre-orders already available. The standard Galaxy S26 starts at $899, while the Plus model is priced from $1099. This launch follows the release of the Galaxy S25 series in January 2025, which also focused on performance and AI advancements.
