Polymarket is initiating a marketing campaign in the U.S. as part of its efforts to restore credibility after a four-year hiatus, according to a report from the Associated Press.

The head of U.S. operations for the prediction market states that the company is taking measures to establish its legitimacy following extensive legal challenges.

By Olivier Acuna | Edited by Sheldon Reback, Nikhilesh De Jul 8, 2026, 3:58 p.m. 2 min read

Polymarket has announced a social media and marketing initiative as it re-enters the U.S. market. (Amit Lahav/Unsplash)
  • Polymarket is rolling out a U.S. comeback strategy that features influencer marketing and collaborations with prominent sports teams, including Major League Baseball, along with media outlets such as CNBC and CNN.
  • The platform's U.S. revival commenced in December with a mobile application supervised by the CFTC, allowing users to engage in real-money betting on sports events.

After a four-year ban, Polymarket is making strides to convince regulators, policymakers, and potential users of its reliability. This comes after acquiring QCEX and launching a mobile trading app in December.

As reported by AP, Polymarket is collaborating with social media influencers to create engaging marketing content on platforms like TikTok and has established partnerships with major sports organizations and media networks including CNBC and CNN.

Dan Lee, Polymarket's head of U.S. operations, emphasized in an interview that the initiatives being implemented will enhance the platform's legitimacy despite its past challenges. “Having the international business account for most of our volume tends to obscure the advancements we are making here in the U.S. to expand Polymarket’s acceptance,” Lee stated.

The company’s X account boasts 1.7 million followers and regularly shares updates on current events. In contrast, rival platform Kalshi, which has been under CFTC oversight since 2020, has 431,400 followers.

This promotional effort follows a Wall Street Journal investigation from last month, which alleged that Polymarket employed paid influencers to showcase simulated trades and winnings on social media without proper sponsorship disclosures. The company asserted its commitment to maintaining accurate and transparent markets in response.

Four years prior, Polymarket had to cease operations for U.S. customers as part of a $1.4 million settlement with the CFTC, which accused it of offering unregistered event-based derivatives.

In late 2024, federal agents conducted a raid on the residence of Polymarket CEO Shayne Coplan amid an investigation into whether the platform had continued to serve U.S. users in violation of its agreement. CoinDesk confirmed at that time that U.S. residents were still able to trade on the platform. Investigations by U.S. prosecutors and the CFTC were eventually dropped seven months later without any charges after a change in the presidential administration.

Polymarket's U.S. comeback officially began in December with a mobile application that provides a new means for betting on sports events with real money under CFTC regulation.

Polymarket did not respond immediately to a request for comment from CoinDesk.

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