The organization behind the Oscars has released updated rules that include several points regarding the use of generative artificial intelligence.
The Academy of Motion Picture Arts and Sciences stated that in the categories of "Acting" and "Best Performance," only characters "credited in the film and portrayed by humans with their consent" will be considered.
A similar requirement has been established for scripts, which must be "written by humans."
Representatives of the organization also reserve the right to request additional information about the nature of generative AI's use in film production.
Interestingly, the term "artificial intelligence" was mentioned only once in the Academy's text.
The new rules come amid the growing use of neural networks in Hollywood. Currently, there is active discussion in the film industry about the return of deceased actor Val Kilmer in the film "Deep as the Grave," where AI is being used for his "resurrection."
AI actress Tilly Norwood frequently appears in themed news, with her avatar being used to release music videos and other video projects.
Artificial intelligence was also a major topic during the strikes in Hollywood in 2023.
In October 2024, Nicolas Cage urged young actors not to succumb to pressure from employers and to fight against the use of AI to alter or manipulate their performances.
In November 2025, Oscar winners Matthew McConaughey and Michael Caine signed an agreement with ElevenLabs to create digital copies of their voices.