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Morning Minute: New Stablecoin Launch Disrupts Market Leaders

The launch of Open USD, a new stablecoin backed by over 140 companies, aims to disrupt the market leaders Circle and Tether.

Mercation Admin
July 1, 2026 1 min read
Morning Minute: New Stablecoin Launch Disrupts Market Leaders

In a significant move within the cryptocurrency market, over 140 companies have united to launch Open USD, a new stablecoin aimed at challenging established leaders like Circle and Tether. This initiative, led by Zach Abrams and set to debut later this year, boasts backing from major industry names such as Visa, Mastercard, and Google, as well as prominent crypto firms like Coinbase and Solana.

Open USD is designed to facilitate global financial transactions and offers businesses the ability to mint and redeem the stablecoin without costs or volume restrictions. Additionally, it promises to return all earnings from reserves to its partners, with only a small management fee deducted. This model directly disrupts the revenue strategies of incumbent players, who typically retain most of the earnings from the Treasury securities backing their stablecoins.

The announcement has already had repercussions in the market, with shares of Circle's parent company, CRCL, dropping 17% as investors reacted to the potential shift in business and institutional adoption towards Open USD. Analysts suggest that this could significantly impact Circle’s market position, traditionally reliant on such clientele.

In other news, President Trump's recent financial disclosures highlight a staggering $1.2 billion in profits from cryptocurrency ventures, raising concerns about potential conflicts of interest as he shapes U.S. crypto policy. His crypto earnings primarily stemmed from his memecoin and token sales, alongside substantial holdings in Bitcoin and Ethereum. This revelation has intensified discussions around the CLARITY Act, aimed at regulating presidential involvement in crypto businesses.

Market Overview

  • Major cryptocurrencies are experiencing slight declines, with Bitcoin priced at $58.5k, down 1%.
  • Ethereum also fell 1%, trading at $1,570, while Solana saw a 2% increase, priced at $75.
  • Citi has revised its 12-month price targets for Bitcoin from $112k to $82k, citing concerns over ETF inflows and regulatory progress.

As the crypto landscape continues to evolve with new entrants like Open USD, market dynamics are likely to shift, prompting both excitement and caution among investors and industry stakeholders alike.