FinanceShareShare this articleCopy linkX (Twitter)LinkedInFacebookEmailOndo Finance appoints ex-Invesco ETF leader to enhance onchain investment offerings
John Hoffman will lead Ondo's efforts to develop investment portfolios and strategies on the blockchain.
By Krisztian Sandor|Edited by Omkar Godbole Jun 11, 2026, 12:57 p.m. 2 min readMake preferred on
John Hoffman, Ondo Finance Managing Director, Head of Product Portfolios (Ondo Finance)Key Points:
- Ondo Finance has brought on board John Hoffman, a former executive from Invesco ETF, to head its tokenized portfolio product division.
- The firm aims to broaden its offerings from tokenized stocks and Treasuries to fully managed investment portfolios on the blockchain.
- This strategy aligns with the growing interest in tokenized assets, which have exceeded $30 billion, attracting significant attention from major financial players.
Ondo Finance ONDO$0.3500 has appointed John Hoffman, who previously held a leadership role at Invesco ETF and served as managing director at Grayscale, to enhance its tokenized investment product line.
In his new role as managing director and head of product portfolios, Hoffman will focus on developing and marketing tokenized investment baskets that integrate strategies from asset managers while leveraging Ondo's existing offerings.
This appointment marks a significant shift for Ondo, as the company seeks to evolve from merely tokenizing individual assets to creating managed investment products operating on blockchain technology.
"Our next step is building the world's most trusted platform for intelligently managed, onchain investment portfolios," Hoffman stated in an interview with CoinDesk.
"It took 30 years for ETFs to transition from a niche product to a mainstream option," he noted. "Onchain finance is set to accelerate that timeline significantly. The necessary infrastructure is in place, and the next wave of portfolio products will be developed onchain."
This initiative comes amid a surge in interest in tokenization within both Wall Street and cryptocurrency markets. This technology facilitates the creation of blockchain-based representations of conventional assets such as stocks, bonds, and funds. Proponents argue that it can minimize settlement durations, maintain continuous market accessibility, and simplify asset transfers across trading platforms. Prominent financial institutions like BlackRock, Franklin Templeton, Fidelity, and JPMorgan have already launched or are piloting tokenized products.
The market for tokenized assets has nearly tripled within a year, now exceeding $30 billion, according to data from RWA.xyz. Citi has forecasted that tokenized assets could reach $5.5 trillion by 2030, while a joint report from Boston Consulting Group and Ripple estimated the market could expand to $18.9 trillion by 2033.
Ondo has emerged as a significant player in the crypto-native sector, initially gaining recognition with its tokenized Treasury offerings OUSG and USDY, which provide blockchain-based access to U.S. government debt and other yield-generating assets.
Recently, the company has also ventured into tokenized equities through Ondo Global Markets, which now boasts over $1 billion in total value locked across more than 250 stocks and ETFs.
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