Summary
- E*Trade customers can now engage in trading of spot Bitcoin, Ethereum, and Solana.
- Crypto transactions are facilitated via Zero Hash, which also handles custody services.
- This launch follows Morgan Stanley's announcements regarding ETF filings, tokenization efforts, and stablecoin projects made earlier this year.
Morgan Stanley has officially rolled out spot cryptocurrency trading on its E*TRADE platform, enabling qualified customers to buy, sell, and manage Bitcoin, Ethereum, and Solana through a collaboration with Zero Hash, a digital asset infrastructure provider.
In a statement released on Thursday, Morgan Stanley indicated that this new feature allows investors to monitor their cryptocurrency assets alongside their stock and other investments within E*TRADE. The digital assets will be maintained in accounts linked to Zero Hash, rather than being held directly by Morgan Stanley. Each trade will incur a fee of 50 basis points, with a crypto transfer capability anticipated to launch later this year.
“Our clients’ needs are evolving, and they want to invest, trade, bank, and plan for the future all in one place,” stated Matt Jones, Head of E*TRADE. “Whether they’re buying their first share, exploring crypto, participating in an IPO, or planning for retirement, our job is to meet them where they are – with the confidence and trust that comes from being part of Morgan Stanley.”
This launch aligns with a comprehensive update to the platform, which also includes tools for retirement planning, fractional share trading, an enhanced IPO Center, and new functionalities for active traders.
Chad Turner, head of Morgan Stanley Wealth Management Platforms, remarked, "With the rollout of crypto trading on E*TRADE we're advancing our digital assets strategy and bringing new capabilities to clients in an integrated way."
The launch is part of a series of cryptocurrency initiatives from Morgan Stanley this year.
In January, the firm submitted registration documents to the SEC for spot Bitcoin and Solana exchange-traded funds, marking a significant step toward offering branded crypto investment products. In April, Morgan Stanley announced it was exploring tokenization, tokenized money market funds, and tax-management solutions for digital assets. Later that month, the bank launched a money market fund aimed at assisting stablecoin issuers in managing reserves under the GENIUS Act.
Morgan Stanley first revealed its intentions to introduce crypto trading on E*TRADE in September 2025, initially supporting Bitcoin, Ethereum, and Solana through Zero Hash. This rollout finalizes that plan, incorporating direct spot crypto trading into the firm's brokerage services as it continues to broaden its digital asset offerings.