American tech giant Meta aims to enter the stablecoin market by the end of the year, according to CoinDesk citing its sources.
The corporation plans to integrate third-party payment services with dollar-pegged tokens and introduce a new wallet.
Meta has sent out a request for product development and mentioned Stripe as a likely candidate for piloting its own "stablecoin."
The fintech company has been a long-time partner of Meta, and its co-founder and CEO Patrick Collison joined the tech giant's board in April 2025.
In 2024, Stripe acquired Bridge, a company specializing in stablecoin payments, for $1.1 billion. A few months ago, the firm launched Open Issuance, a solution for issuing pegged tokens.
For Meta, creating its own stablecoin would open payment channels to its user base of over 3 billion across Facebook, WhatsApp, and Instagram. This move would also place the tech giant in direct competition with platform X and messaging app Telegram, both of which are actively seeking to integrate digital assets, the publication noted.
A Second Attempt
In 2019, Meta (then known as Facebook) released a white paper for its "stable global cryptocurrency" Libra and the Calibra wallet.
Founding members of the organization behind the project, Libra Association, included Mastercard, PayPal, Visa, Booking Holdings, eBay, Facebook, Uber, Spotify, Vodafone, Coinbase, Xapo, and other well-known companies.
The initiative immediately faced opposition from U.S. lawmakers and regulatory uncertainty. Amid pressure, many of the announced participants in the Libra Association distanced themselves from the consortium.
Despite the challenges, the organization did not abandon its plans to launch a currency backed by a basket of currencies and even updated its roadmap. In 2020, the association shifted from its original concept to a dollar-pegged model.
The project's rebranding to Diem Association did not help overcome the negative stance of regulators. In 2022, Silvergate Capital Corporation acquired the intellectual property and all related assets of the initiative for $200 million.
Under the administration of President Donald Trump, regulatory policies became more favorable to the crypto industry. In July 2025, the president signed the GENIUS Act, establishing a framework for stablecoins. Regulatory bodies still need to develop comprehensive regulations for token issuers.
According to a CoinDesk source, considering the entire experience with Libra/Diem, Meta has decided to rely on a third-party payment service this time.
"They want to do it, but from a distance," he noted.
As a reminder, in 2025, the share of stablecoins in global payments was only ~0.02%, according to a McKinsey report. However, these tokens allowed for a 40% reduction in transaction costs, researchers from BVNK, Coinbase, and Artemis indicated.