Meta plans to launch a stablecoin by the end of the year, integrating third-party payment services and targeting its vast user base.
Meta, the American technology leader, is preparing to enter the stablecoin market by year-end, as reported by CoinDesk. The company plans to integrate third-party payment services with dollar-pegged tokens and launch a new digital wallet.
As part of its strategy, Meta has reached out for product development support and is considering Stripe as a potential partner for its stablecoin initiative. Stripe, a long-time collaborator with Meta, has a significant foothold in the fintech space, particularly after its $1.1 billion acquisition of stablecoin payment firm Bridge in 2024. Additionally, Stripe recently introduced Open Issuance, a platform for launching pegged tokens.
This move could significantly enhance Meta's payment capabilities across its platforms, which boast over 3 billion users on Facebook, WhatsApp, and Instagram. It also positions the company to compete directly with platform X and messaging service Telegram, both of which are exploring digital asset integration.
A New Approach After Past Challenges
This initiative marks a second attempt for Meta in the stablecoin realm. In 2019, the company, then known as Facebook, unveiled its vision for a global cryptocurrency called Libra, along with the Calibra wallet. The project garnered support from major firms like Mastercard and PayPal but faced intense scrutiny from U.S. lawmakers, leading many founding members to withdraw.
Despite these setbacks, the Libra Association persisted, shifting its focus to a dollar-pegged model and rebranding as the Diem Association, though regulatory hurdles persisted. In 2022, Silvergate Capital Corporation acquired the project's assets for $200 million amid ongoing regulatory challenges.
With the regulatory landscape slowly evolving—especially after the GENIUS Act was signed into law in July 2025—Meta appears to be adopting a more cautious approach this time, opting to collaborate with established payment services. A source mentioned, "They want to do it, but from a distance."
While stablecoins accounted for only about 0.02% of global payments in 2025, they have been shown to reduce transaction costs by up to 40%, according to research from BVNK, Coinbase, and Artemis.
