South Korean tech giant LG Electronics has developed its own Layer 2 network based on Arbitrum. This solution will serve as the foundation for a digital advertising platform.
— Arbitrum (@arbitrum) June 11, 2026
The new system will enable companies to place, buy, and sell ads directly. According to the developers, utilizing blockchain will eliminate intermediaries and automate transactions without manual intervention.
LG has already completed pilot testing of the product in collaboration with a Japanese advertising agency. The company is currently assessing the platform's value for advertisers and audiences, with a potential release by the end of 2026.
LG explained that the initiative is backed by its LG Ad Solutions division, which manages advertising on 216 million smart TVs worldwide.
Following the announcement, the native token of Arbitrum (ARB) rose by 5% to $0.08.
Hourly chart of ARB/USDT on Binance. Source: TradingView.As a reminder, in January, LG Electronics introduced a next-generation home robot powered by artificial intelligence — LG CLOiD.