Mikhail Kabanov discusses how to build and retain crypto communities after airdrops, emphasizing engagement and leadership.
In a recent episode of "Deconstruction," Mikhail Kabanov, the acting CMO of xRocket, shared insights on how to cultivate a thriving crypto community amidst the fleeting interests that often follow airdrops.
Kabanov defines a community as a group united by shared interests, emphasizing that true participants are those who engage with the technology and each other, rather than mere holders of cryptocurrency. He notes that while many individuals are initially drawn to crypto for profit, a deeper understanding of the technology can lead them to become active contributors to the industry.
He highlighted the importance of user engagement, stating, "No matter how great a protocol is, without active users, it’s of no use." Kabanov also addressed the balance between innovative products and compelling narratives, suggesting that while groundbreaking technologies are rare, the focus should be on developing functional products that attract interest over time.
Leadership plays a crucial role in community building. Kabanov argues that without a guiding figure, communities can devolve into chaos. He believes that while a team can manage a community, the presence of a leader fosters a sense of stability and direction.
When discussing the effectiveness of airdrops, Kabanov expressed skepticism. He explained that while airdrops might attract users, they often lead to disappointment if not accompanied by genuine engagement. "The vast majority of drop hunters seeking easy money will leave," he cautioned, although he acknowledged that some could be converted into loyal users through consistent interaction and a welcoming environment.
Kabanov also compared community-building strategies on platforms like Telegram and X, noting that while X is advantageous for reaching new audiences, Telegram excels in fostering targeted engagement. He recommends using interactive tools such as quizzes and giveaways to retain interest, but warns that these must be part of a larger strategy to sustain long-term engagement.
He concluded by advising new project builders to value every user, highlighting that systematic relationship-building is essential for creating a loyal community, rather than relying solely on financial incentives for growth.
