Facebook has launched new AI features to boost user creativity and engagement, targeting younger audiences with personalized content.
Facebook has rolled out a suite of new artificial intelligence features designed to enhance user creativity and diversify communication on the platform.
We’re introducing new creative features on Facebook powered by Meta AI: animate your profile picture, add an expressive backdrop to your text posts in Feed, and change the aesthetic of your Stories and Memories.
— Meta Newsroom (@MetaNewsroom) February 10, 2026
This update introduces animated avatars, new styling tools for Stories and Memories, and dynamic backgrounds for text posts.
With these enhancements, Meta aims to appeal to younger users, particularly Generation Z, who demand more personalized content.
The animated photo feature allows users to add motion to their profile pictures, enabling subjects to perform actions like waving or wearing virtual accessories. Clear portrait photos are recommended for the best results.
Metaが自分のプロフィールをアニメーションさせられるAI機能をローンチ。
— Tetsuro Miyatake (@tmiyatake1) February 11, 2026
Users can upload images from their photo libraries, with plans for additional animation options to be introduced throughout the year.
Facebook has also made improvements to its Stories and Memories features. Stories are short-lived posts that vanish after 24 hours, while Memories highlight content from previous years on the same date.
A standout addition is the Restyle tool, powered by Meta AI, which allows users to modify their uploaded photos by changing lighting, colors, or backgrounds. Users can choose from presets or use text prompts for customization.
Additionally, Facebook is gradually incorporating animated scenes, such as falling leaves and ocean waves, into text posts, with seasonal backgrounds expected to follow.
Despite boasting around 2.1 billion daily active users, Facebook has struggled to attract and retain a younger audience in recent years.
In April 2025, Meta launched a dedicated app for its AI assistant, which had previously been available on platforms like WhatsApp and Instagram.
