On April 20, the crypto community traditionally celebrates Dogecoin Day (DOGE). The date, 4/20, was chosen to highlight the lighthearted nature of the oldest meme token and its ties to internet culture.
No one is faster than the $DOGE to go #ToTheMoon 🌕#DogeDay #Dogecoin #Fast #Rockets pic.twitter.com/c3QcBLylnF
— Dogecoin.meme🤌 (@DogeDotMeme) April 20, 2026
However, 2026 has changed the coin's status: the project has "put on a suit." In January, trading began on Nasdaq for the first spot ETF under the ticker TDOG, and in March, U.S. regulators recognized the asset as a digital commodity.
Five days before the celebration, social network X added a feature for tracking cryptocurrency prices, including DOGE.
Despite all this, there was no explosive growth. At the time of writing, DOGE is trading in the range of $0.094-0.095 (+1% over the day).
15-minute DOGE/USDT chart from Binance. Source: TradingView.
The history of the holiday resembles a rollercoaster. In 2021, fans hoped to drive the price to $1 but instead witnessed a crash. The "buy the rumor, sell the news" scenario has become a tradition for the asset, with large players often taking profits on the holiday itself.
If the April pump has passed investors by, the community has a backup reason to celebrate — the project's birthday on December 6. Since the network's launch in 2013, the joke token has transformed from a Shiba Inu meme into a trading instrument for institutional investors.
Recall that experts considered the debut of the first U.S. spot DOGE-ETF from Grayscale at the end of November to be "unexpectedly modest." The product saw an influx of $1.8 million on its first trading day.