Bluesky Team Unveils AI App for Custom Social Media Feeds

Bluesky has unveiled a new AI application named Attie, designed to allow users to craft personalized news feeds using natural language commands. The announcement was made by Jay Graber, Bluesky's Chief Innovation Officer, and CTO Paul Frazee during the Atmosphere conference.

Attendees of the conference will be the first to test this standalone application, which leverages Anthropic's Claude AI technology and operates on the Bluesky protocol, known as AT Protocol.

This innovative tool enables users to interactively create custom feeds by querying the AI about interesting posts and recommendations for reposts. Tony Schneider, CEO of Bluesky, emphasized that the design allows users to tailor their feeds without requiring any programming skills.

“You control it, customize it without knowing code or dealing with the setup of such feeds,” Schneider stated.

Currently, the app permits users to view and create feeds that can later integrate with Bluesky and other apps built on the AT Protocol. Future enhancements will enable users to develop their own resources using vibe-coding techniques.

Graber pointed out that the development of Attie began several months ago, driven by a desire to empower users rather than platforms. She noted that many major social media sites exploit AI primarily to boost user engagement and data collection.

“We believe AI should serve people, not platforms,” Graber said, highlighting the potential of the open protocol.

While digital asset integration is not part of the app's roadmap, the company is exploring alternative monetization strategies. This move follows a recent funding boost of $100 million, attracting interest from crypto investors drawn to decentralization principles.

Furthermore, Bluesky has seen significant growth, with its user base increasing by 1 million between August 30 and September 1, 2024, partly due to the recent ban on X in Brazil.