Gracy Chen, CEO of Bitget, discusses the platform's growth to 120 million users, the introduction of a universal exchange, and the role of AI in trading.
Since Gracy Chen became CEO of Bitget in May 2024, the platform has seen its user base expand to 120 million, driven by strategic decisions and the introduction of a universal exchange concept.
In a recent interview, Chen highlighted the importance of adapting to market demands and the need for a diversified product offering, which now includes copy trading, tokenized stocks, and AI tools. She emphasized that these innovations are not just enhancements but essential adaptations to meet user needs in a rapidly evolving market.
Career Background
Before leading Bitget, Chen worked in media and virtual reality, where she learned to communicate complex ideas clearly. This skill has been invaluable in building trust in the crypto sector, which often struggles with transparency.
Key Growth Strategies
Chen attributed Bitget's growth to several key strategies: significant investment in security and infrastructure prior to market recovery, a focus on global localization to cater to different regions, and a commitment to quick yet thoughtful decision-making in an industry where timing is critical.
She noted that gender diversity within the management team fosters a culture that values collaboration over hierarchy, contributing to a more balanced approach to risk management. This shift is particularly relevant in an industry traditionally dominated by men.
Universal Exchange Concept
The introduction of the universal exchange (UEX) aims to tackle market fragmentation by consolidating various trading platforms into a single interface. This innovation simplifies the trading process for users, allowing them to manage different asset types under one roof.
Chen mentioned that trading volumes on Bitget's traditional finance platform have surpassed $2 billion, with popular tokenized stocks including Apple and Tesla. Although this segment currently trails behind traditional crypto assets, its growth trajectory is promising.
AI Integration in Trading
Bitget is also enhancing its AI capabilities with the upgraded GetAgent, which will perform autonomous trading actions like portfolio rebalancing and order placements based on user-defined parameters. Chen clarified that while AI will assist in trading, it will not replace human oversight, as users maintain ultimate control over their investments.
Regulatory Landscape
Looking ahead, Chen emphasized the need for a balanced regulatory framework that protects investors while fostering innovation, citing Singapore and the UAE as examples to follow. Bitget plans to focus on licensing in the Middle East, Europe, and select Asian markets in 2026, while keeping a close eye on regulatory changes in the US and Latin America.
Addressing Skepticism Around Crypto
Chen acknowledged that skepticism about cryptocurrencies is common but encouraged individuals to research and form their own opinions rather than follow trends blindly. She believes that the crypto industry represents the infrastructure of the future, despite initial doubts from many observers.
