The cryptocurrency exchange Bitget has launched a global campaign called UEX Switch. This initiative aims to transition traders from multiple specialized platforms to a single account that provides access to both the crypto market and traditional financial instruments, according to a press release.
The campaign is based on the idea that cryptocurrencies, stocks, gold, and the currency market respond to the same macroeconomic signals. Switching between applications leads to lost time and trading opportunities. Bitget offers a solution—a universal exchange (UEX) where all tools are accessible through one account.
Alongside the campaign launch, the exchange has updated its app: crypto and TradFi products are now displayed side by side on the homepage. According to the platform, this has reduced navigation steps by about 30%.
Source: Bitget.As of early 2026, Bitget held an 89% share of the global market for tokenized stocks via Ondo. In January, the platform's daily trading volume reached a record $6 billion. Users have access to over 200 tokenized stocks, as well as ETFs, CFDs, perpetual contracts on stocks, currency pairs, indices, commodities, and precious metals.
“Traders who do not adapt to market changes miss out on alpha opportunities every day. Our goal is a single account and a unified platform for engaging with all markets. The great migration has already begun,” said Bitget CEO Gracy Chen.
The platform offers a cross-margin system, 24/7 trading access, and leverage of up to 500x. By 2030, Bitget plans to handle up to 40% of the trading volume in tokenized stocks—equivalent to $15-30 trillion.
Previously, ForkLog published an analysis of the UEX white paper, which outlines the architecture, roadmap, and industry standards for integrating cryptocurrency and traditional markets.