In 2025, the number of posts containing the word "Bitcoin" on social media platform X dropped by 32% to 96 million. This was noted by Jameson Lopp, co-founder and CTO of Casa.
Source: X.According to an infographic, mentions peaked last January following the inauguration of U.S. President Donald Trump. That same month, a slight uptick in activity was observed amid Trump's pardon of Silk Road founder Ross Ulbricht.
After that, the number of posts declined but saw a resurgence in March after Trump signed a law establishing a strategic Bitcoin reserve.
Traditionally, mentions of the first cryptocurrency surged on May 22, when the crypto community celebrated Bitcoin Pizza Day.
The last significant spike in social activity occurred in August after Bitcoin's price rose above $120,000. Currently, the "popularity" of digital gold on X is at annual lows.
A similar trend is reflected in Google Trends data for Bitcoin searches. However, following the market downturn in October, interest in the asset briefly peaked.
Source: Google Trends.Local Situation
According to analysts at Santiment, despite Bitcoin's recent rise to $95,000, social media sentiment remains pessimistic.
Source: Santiment."Since markets typically move in the opposite direction of retail investor sentiment, the strongest flow of negative information in the last 10 days could push Bitcoin to $100,000," experts wrote in a report dated January 15.
At the time of writing, the cryptocurrency fear and greed index had returned to the "extreme fear" zone at a level of 24, down from around 50 the previous week.
Source: Alternative.Market sentiment shifted sharply to negative after Bitcoin fell below $88,000.
Notably, trading veteran Peter Brandt identified a "death cross" on the Bitcoin chart, predicting a drop to $58,000.