Binance.US is focusing on ultra-low fees, new regulated products, and enhanced liquidity to attract customers after facing two years of regulatory challenges.
By AI Boost|Edited by Jennifer Sanasie Jul 13, 2026, 8:27 p.m. 2 min readMake preferred on ShareShare this articleCopy linkX (Twitter)LinkedInFacebookEmailMake preferred onLatest developments: CEO Stephen Gregory emphasized that Binance.US is committed to growth after what he characterized as a two-year "hibernation" due to regulatory challenges affecting the larger Binance brand.
- Gregory clarified that Binance.US operates as a distinct U.S.-focused entity with its own governance, despite sharing ownership and branding with Binance.com.
- He noted that the exchange previously captured around 20% of the U.S. crypto exchange market and aims to regain that market share.
- Gregory stated that Binance.US is now exclusively licensed to serve U.S. customers.
What this means: To compete with platforms like Coinbase and Kraken, Binance.US is prioritizing lower trading fees and a more varied product offering.
- Gregory revealed that the exchange has lowered fees to nearly zero, featuring 0% maker fees and a mere 2-basis-point taker fee.
- He mentioned that the company has maintained low operational costs by running with a small team and plans to generate revenue from services such as custody in addition to trading.
- Gregory explained that the exchange is enhancing liquidity through incentives and direct engagement with retail customers, including personally reaching out to some top users for their input.
Reading between the lines: Gregory suggested that a more favorable regulatory landscape in the U.S. could allow Binance.US to broaden its offerings beyond spot trading.
- He indicated that the firm intends to seek additional licenses that would enable it to offer products like derivatives, perpetual futures, and prediction markets.
- Gregory expressed his belief that federal agencies are increasing their oversight of crypto in ways that may facilitate more diverse product offerings.
- He added that Binance.US aims to leverage the liquidity associated with the Binance brand to enhance pricing and competition for U.S. customers.
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Gate Leads Spot Market Share Gains as CEX Volumes Rise for First Time in Five Months
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CEX trading volumes rose for the first time in five months in June, with spot climbing 15.3% to $1.11T and RWA perpetual volumes surging to a record $311B.
By CoinDesk Research10 hours agoCEX trading volumes rose for the first time in five months in June, with spot climbing 15.3% to $1.11T and RWA perpetual volumes surging to a record $311B.
Why it matters:
CEX trading volumes rose for the first time in five months in June, with spot climbing 15.3% to $1.11T and RWA perpetual volumes surging to a record $311B.
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