On July 14, 2026, cryptocurrency exchange Binance celebrated its ninth anniversary. To mark the occasion, the platform released a performance report and launched a month-long campaign called Built by You, featuring a prize pool exceeding $4.5 million.

Binance has over 300 million registered users across more than 100 countries. In the past six months, its retail user base grew by approximately 7%, while the institutional segment increased by 9%. The number of listed coins rose by 11%, and trading pairs expanded by 3%.

According to the exchange, around 43% of all cryptocurrency holders worldwide use its services. The number of global digital asset owners surged from less than 6 million in 2017 (when Binance started) to over 741 million in 2025.

Throughout its history, Binance has processed 313,653 requests from law enforcement, with 36,235 occurring between January and June 2026. In 2026, authorities recovered or froze over $40 million with Binance's assistance.

Stocks, ETFs, and Tokenized Securities

Since March 2026, the monthly trading volume for TradFi on the platform has exceeded $80 billion. In June, Binance opened access to over 7,000 U.S. stocks and ETFs.

The Direct Stocks trading service amassed $1 billion in assets under management and approximately $3 billion in total turnover within 30 days. More than 73% of the first month's volume came from users in emerging markets.

Tokenized securities through bStocks reached $100 million in assets just 15 days after launch. Nearly half of the transactions (47%) occurred when U.S. exchanges were closed. Binance cites these figures as support for its super app concept, where cryptocurrencies, stocks, payments, and on-chain services operate within a single interface.

According to Binance Research, by 2031, cryptocurrency exchanges are expected to bring nearly 300 million new users and around $2 trillion in capital to global stock markets.

“The next era of digital finance will be defined by access, user control over assets, practical utility, and a regulated pathway to global markets,” Binance states.

Payments, Rewards, and Community

Binance Pay supports national payment systems with QR codes in six countries, with plans to expand to ten by the end of Q3. The Binance Card is available in 36 countries. In the first half of the year, the volume of transactions through fiat payment channels reached $83.3 billion, a 29% increase from the previous year.

Since 2019, Binance Earn has distributed $4.1 billion in income. Programs like Launchpool, Megadrop, and HODLer Airdrops have provided $5.1 billion in rewards, while the Binance Alpha platform has offered around $800 million.

In the first half of the year, the exchange collected 2,354 user reviews and implemented 198 improvements across 47 product categories. Among the changes are the Merchant Pay feature in the Binance Junior app with parental controls and revised thresholds for the VIP program in March.

According to a report, by mid-June, the number of creators on Binance Square reached 4.74 million, a 58% increase compared to the entire year of 2025, when over 3 million content creators registered on the platform. The exchange's online events attracted 2.2 million attendees.

How to Earn Rewards

The Built by You campaign is centered around a virtual city featuring nine landmarks, each corresponding to one of the exchange's products, from the first deposit to spot trading.

Participants need to claim the 9YA bonus on the campaign page and then complete one task at each landmark. Rewards are given for each completed stage, and after the ninth, participants unlock a final drop from the total prize pool of $4.5 million.

Details and conditions are outlined in the exchange announcement. The campaign will run throughout July, and the platform will also host offline meetups with users.

As a reminder, in June, Binance captured 80% ($53.8 billion) of the total trading volume in perpetual futures for TradFi stocks—six times more than its closest competitor.