B2C2 Appoints Former Schroders Executive to Expand in Asia

B2C2 has appointed Jason Lai to enhance its engagement with Asia's family offices and asset managers.

B2C2, a key player in institutional cryptocurrency liquidity, has announced the appointment of Jason Lai as a senior adviser in Singapore. Lai previously served as the chairman of Schroders Wealth Management Asia and will help B2C2 improve its connections with family offices and asset managers in the Asia-Pacific region.

With extensive experience in the private wealth sector, Lai founded Thirdrock Group, which was acquired by Schroders in 2019. He continued to lead the Asian division of wealth management until his recent retirement.

This strategic move by B2C2 aims to capitalize on the growing interest in digital assets within the region, particularly as forecasts suggest that total assets under management may reach $99 trillion by 2029. Both Singapore and Hong Kong are rapidly emerging as influential financial hubs for this sector.

B2C2 has established its position as a provider of market-making and liquidity services, catering to a diverse clientele including banks and hedge funds. The firm is leveraging its technology to ensure consistent liquidity across various markets.

As Asia sees a surge in cryptocurrency adoption—with countries like India leading globally—B2C2 seeks to expand its services, particularly in payments and wealth management, backed by its parent company, SBI Holdings. Lai commented on the rising trend, stating, “Asia's wealthiest families and managers are increasingly investing in digital assets.”

Additionally, B2C2's recent hires and efforts indicate a strategic push to strengthen its presence in the region, with a focus on meeting the needs of affluent clients looking to engage with digital assets.